Master Class Suggested Schedule 1) Creating Your WOW / Message - Getting clear on who you are and what you want to share (and how to do that) - Purpose is to give a solid foundational overview - Master Class: Michael Hyatt 2) Building Your Homebase - Importance of having one central place to send people - How to keep things organized - Key things to have in place - Examples of a good homebase (and why) - Master Class: Pat Flynn? 3) Blogging - Developing the discipline of writing - Coming up with ideas - Writing templates - How to structure your blog - Master Class: Jeff Goins? 4) Listbuilding - Key component to long-term success - Listbuilding for communication - Listbuilding for generating revenue - How to build your list - Examples of successful list building ideas - Master Class: Carrie Wilkerson? 5) Monetizing Your Platform - Ideas for generating revenue from your Platform - How to creating products people love - Examples of various product ideas - Suggestions on how to create things quickly - Best practices for creating compelling products - Master Class: Stu McLaren :) 6) The Business of Speaking - How to develop your presentations - How to get speaking gigs - How to work with agents, conference planners etc. - Examples of contracts - List of items to take to every speaking engagement - Master Class: Ken Davis? Joy Groblebe? 7) The Business of Publishing - How to leverage what you're already doing into a book - Planning your book - Writing your book - Publishing options (and tips/suggestions) - Examples of contracts - Launching a book - Master Class: Michael Hyatt? 8) Podcasting - Planning a podcast - Equipment needed - Launching a podcast - Keys to success - Master Class: Cliff Ravenscraft? Pat Flynn? 9) Engaging Your Platform - Why is this important? - How to get people involved - Tips for engagement across different formats (blog, podcast, speaking) - Examples of good engagement - Master Class: 10) Work Flow Hacks - How to be ultra efficient - Simple tricks to save you time - Prioritizing your time - Templates to save time? (email templates, blog templates) - BONUS: Travel hacks 11) Social Media - How to use it across multiple platforms (blog, podcast, events) - Examples of things that get shared - Planning your social media content - Scheduling your social media content - Master Class: 12) Tech & Equipment - Essential equipment to building your platform - Programs used on a daily basis - Must have, nice to have and need to have equipment list - Setup and best practices - Master Class: John Saddington 13) Live Events - Types of events - Working with other speakers - Coordinating with hotels - Negotiating contracts with speakers, hotels, vendors etc. - Tricks of the trade - Master Class: