Like computers, we are processors of information. We take in information, process it,
generate some response, and store it. Unlike computers, we have two different ways to
process information:
1. rationally
2. emotionally
When processing in a rational mode, we use the neocortex part of the brain which
enables us to be thoughtful, analytical, and reflective. In the rational mode, we use
objective information, analysing facts, figures and data to produce logical behavioural
output.
When processing in an emotional mode, we use the amygdala part of the brain which
enables us to operate simultaneously and often independently from the rest of the brain.
In the emotional mode, we process information quickly and then react impulsively and
illogically. The emotional part of the mind uses rapid, associative processes, relating the
current event or stimuli to past data stored in memory. It does not, however, base its
reaction on reality, but on the perception of the data.