Erotic humiliation is the consensual use of psychological humiliation in a sexual context. Whereby one person gains arousal or erotic excitement from the powerful emotions of being humiliated and demeaned, or of humiliating another; it is often, but not always, accompanied by sexual stimulation of one or both partners in the activity. The humiliation need not be sexual in nature; as with many other sexual activities, it is the feelings derived from it that are sought, regardless of the nature of the actual activity. This is usually a feeling of Submission for the person being humiliated, and Dominance, for the person doing the humiliation. It can be verbal or physical, or in private or public. Often it can become ritualized, and unlike some sexual variations it can also be easily carried out over a long distance (as online).